Completed
Q99.7 Atlanta
Prototype
Overview
In an effort to modernize Q99.7 Atlanta’s online presence, we aimed to create a cleaner, more engaging user experience by reducing ad clutter. Recognizing that over 60% of our listeners accessed the site via mobile, we moved away from the existing corporate template to implement a more intuitive and user-friendly interface.
The redesign features dynamic content that updates regularly, ensuring that visitors encounter fresh graphics and imagery each time they visit. This approach not only enhances the browsing experience but also provides more valuable advertising slots for clients, as users are more likely to engage with content that feels current and relevant.
Ultimately, this project allowed us to create a "live" site that resonates with our audience while enhancing the overall effectiveness of our advertising strategy.
Thoughts
This redesign was an important step in elevating our brand’s digital presence. By focusing on user experience and engagement, we created a platform that feels alive and connected to our listeners’ needs.