Completed
99X Atlanta
Web Design
Overview
The rebranding of Rock 100.5 back to 99X Atlanta was a creative challenge that aimed to recapture the spirit of the original station. My goal was to design a website that reflected the free-spirited nature of 99X, moving away from the rigid corporate templates used by other stations under Cumulus.
The new design features an open layout with bold visuals and a vibrant color palette, allowing for a more dynamic user experience. It emphasizes the station's unique identity, showcasing alternative music, artists, and community engagement through interactive content and easy navigation.
Ultimately, this redesign not only revitalized the station’s online presence but also strengthened its connection to fans, inviting them to be a part of the 99X community.
Thoughts
This project was an exciting opportunity to push creative boundaries and create a unique online presence. Straying from conventional templates helped convey 99X’s distinct character and connection to its audience.