NewCountry 101.5 sought to modernize its online presence to better serve its audience while reducing ad clutter. Understanding that many listeners access the site via mobile, we shifted away from the previous corporate template in favor of a simpler, more intuitive design.

The redesigned site features a clean layout that allows users to quickly find the information they need without navigating through unnecessary distractions. By focusing on essential content, we aimed to create a more enjoyable browsing experience that aligns with the station’s contemporary country vibe.

This approach not only enhances user engagement but also supports advertisers by providing a more effective platform for reaching our audience.