Completed
OG 97.9
Wireframe
Overview
OG 97.9, Cumulus Atlanta's classic hip-hop station, required a modernized online presence to cater to its audience effectively. While the station has a more laid-back vibe, it was essential to create a website that simplifies access to information without overwhelming visitors with unnecessary content.
The redesigned site features a straightforward layout that prioritizes ease of navigation, allowing listeners to quickly find what they’re looking for. By eliminating clutter and focusing on essential information, we aimed to create a more enjoyable browsing experience that resonates with the station's classic yet contemporary feel.
This approach not only enhances user experience but also reflects the station's unique identity, making it easier for fans to connect with the music and culture they love.
Thoughts
This project reinforced the importance of simplicity in design. By prioritizing clarity and accessibility, we created a space where listeners can effortlessly engage with OG 97.9’s offerings.